The paid social landscape has changed drastically in the last 2 years. No more

Everything boils down to your “creatives” + “offer” and landing pages.

The Meta Ads "Creative Testing Methodology" is a guide for advertisers to get the best out of their ad campaigns on Meta platforms like Facebook and Instagram.

It's all about testing different ad formats and designs to see what works best.

The guide explains how to set up your

  1. Ad campaigns,
  2. Decide on budgets and
  3. Figure out which ads are winners based on their performance.
  4. It also covers different situations you might face, like ads that look good but don't sell enough or those that get a lot of attention but not enough clicks.

The goal is to help you find and use the most effective ads, and to keep improving them so your campaigns stay strong. It's a smart way to make sure your ads are doing their job right and helping your business and sales grow.

IMP - How to set up custom columns:

https://x.com/adswithani/status/1868283955486867860

Table of content

  1. Campaign Creation and Structure
  2. Setting Control Rules