The GA4 Checklist for Direct-to-Consumer (DTC) Brands is a comprehensive guide designed to help businesses establish a strong online presence and optimize their web analytics performance.

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Clean Data

Property Settings

• [ ] Timezone and Currency

Data Stream Settings

• [ ] Internal IPs
• [ ] Cross Domain Tracking

Referral Exclusions

• [ ] your root domains
• [ ] shop.app
• [ ] paypal.com
• [ ] Other payment providers

Data Settings

• [ ] Data Filters
• [ ] Internal Traffic
• [ ] Developer Traffic